Industry Trends: Sustainability & Smart Innovation

Leading brands are proactively building moats through packaging innovation, aligning with global ESG goals.

• ‌Sustainable Breakthroughs:‌ High-end hair care brand Aveda partnered with AeroFlexx to launch the first refillable packaging using curbside recyclable technology, reducing plastic usage by 70% compared to traditional bottles。

• ‌Circular Economy Models:‌ Giants like L'Oréal, Lancôme, and P&G continue to expand "empty bottle recycling programs" and utilize 100% recycled PET. Domestic brands are also adopting FSC-certified shipping boxes to appeal to eco-conscious consumers。

• ‌Functional & Smart Design:‌ Packaging is evolving from aesthetic to functional. Innovations include "pull-ring bags" for separating mask essences and ultra-fine spray kits for precise dosing. AI is also entering the design phase to enhance efficiency。