Regulatory Crackdown: Excessive Packaging & Infringement

Early 2026 has seen strict enforcement actions in China, signaling a global shift towards compliance that impacts export strategies.

• ‌Penalties for Excessive Packaging:‌ Market regulators in Shanghai and Guangzhou penalized major brands   for non-compliant packaging void ratios. The focus is on eliminating "buying the casket and returning the pearl" scenarios where packaging volume vastly exceeds product needs。

• ‌Crackdown on Imitation:‌ Guangzhou Sinrui Cosmetics was fined 600,000 RMB for mimicking the packaging of popular brands like Perfect Diary, marking the end of survival via "appearance dividends" and highlighting stricter IP protection。

• ‌OEM Compliance Issues:‌ Investigations revealed unauthorized production and false labeling by contract manufacturers affecting high-end niche brands, emphasizing the need for rigorous supply chain audits。